Yeah, I know. Here's why: 

#1: There's a lot of preparation that goes into the coating. This is important and required in order to assure the coating properly works and lasts. The vehicle must be meticulously cleaned. That means a thorough wheel cleaning, hand wash, clay bar, and chemical decontamination. This is then followed by a polishing step that removes a lot of swirl marks, scratches, and (arguably as important) cleans the pores of the clear coat so the coating can properly bond. No residual wax or polishing oil can remain. 

#2: We work with premium ceramic coatings. These require extensive knowledge and training to even purchase, let alone install them. I mean, you can pull a tooth at home, but most of us are going to a dentist that hones his or her craft. 

#3: Let's run numbers. If you're the kind of person that is interested in a ceramic coating, you're probably the kind of person that either personally maintains their vehicle or pays a professional to do it. 

     Scenario #1: You pay to use a car wash every week. Maybe you have a package that costs you $25 per month for unlimited washes. That's $300 annually to scratch and damage your vehicle. So now it's dull and needs a polish. A quality single step polish will typically cost about $400. So that's $700 per year, and your clear coat is being damaged by a car wash and likely oxidation. Multiply that by 4 years and you have $2800, dead clear coat, and scratched paint. OR spend HALF of that on a professional ceramic coating that makes your vehicle MUCH easier to wash, PRESERVES the clear coat, and protects from oxidation. Not to mention the insane gloss your vehicle will have with every wash. 

     Scenario #2: You wash and wax your vehicle yourself. No one does it better, right? Plus it's somewhat therapeutic. So once a month, you force yourself to make time to wash and wax. An average enthusiast will take about 4 or 5 hours on a good wash and wax. Let's call it 4. That's 48 hours per year. If you value your time at $20/hour (you're worth more than that, but for argument's sake) that's $960 per year. Over the course of 4 years, that's 192 hours (8 full 24 hour days, or 24 full 8 hour work days) and $3,840. OR, spend a fraction of that on a ceramic coating, and get the look of a new vehicle with every wash that will take an average of about 30 minutes. Spend more time golfing or with the family. 

 

In summary, yes, ceramic coatings are expensive. But, you are paying a professional to save you a lot of time and money in the long run. Your vehicle will look brand new every time you wash it, and washing it will take a fraction of the time you used to spend on it. Ceramic coatings preserve the thin clear coat to keep it shiny and clean for its duration. 

 

And if you're not the type of person that takes pride in keeping your vehicle clean and looking nice, I have to be honest with you. A ceramic coating is probably a waste of your money. They're meant to save time and make keeping your vehicle in great shape easier, NOT the "end all, be all" that never requires maintenance. 

 

So, it's decision time. Fill out a price request form below or call us at (517)366-8912 to find out if we're a good fit for you. Or, schedule now to keep your vehicle in great shape and make it much easier to maintain.